Virtual Reality (VR) – Transportation Safety Training Embraces a New Tool

We’re all going somewhere, all the time. And there are lots of different ways to get there. But the one thing that matters most is getting there safely. The latest National Safety Council estimates say that motor vehicle crashes killed in the neighborhood of 40,000 people in 2016 alone, and millions more were injured, adding up to a whopping $432 billion in property damages. That’s a 14 percent increase over the previous two years; the biggest two-year jump in over five decades.

Statistics for 2014 reveal that motorcycles accounted for 14 percent of all traffic fatalities. Of the nearly 5,000 motorcyclists killed in that year, 94 percent were passengers. And these numbers don’t include recreational vehicles such as ATV’s, snowmobiles, or boats, nor do they include heavy equipment, rail, or aviation fatalities. Serious Injuries and fatalities in all of these sectors have remained stagnant or are on the rise.

You spend a ton of money every year on training. You check all the boxes using traditional training methods that have been consistent for the past two decades. So why the dismal results? Perhaps because traditional training methods usually mean a live presenter supported by PowerPoint or an online course that is more often than not a click-through process. It’s no wonder trainees don’t retain the information. Everyone agrees training is important, but it’s also expensive. So if you’re going to spend the time and resources to make our transportation infrastructure a safe place to work and play, why not look for better tools to increase retention rates and promote a safer environment?

A little over four years ago a new technology appeared on the training landscape. Virtual Reality (VR) may sound like science fiction, but it’s been used in the military, medical, and aviation industries for decades. Training professionals are finding that VR modules when added into traditional training as supplemental exercises or simulations create a far superior learning environment that does offer increased student engagement and ultimately higher retention rates.

Today it’s possible to create and view VR simulations on equipment costing hundreds of dollars instead of the multitudes of thousands, as in past years. Simply install an app on your mobile device and you have an enhanced training tool that puts your students right in the middle of your training curriculum. As a result, VR is fast becoming the new standard for any content area that requires situational awareness, and that most certainly includes transportation-related training.

360 immersive is one of the leading companies in the U.S. with the professional expertise to supply VR technology to the transportation safety training industry. The increased level of situational awareness and realism that VR technology affords results in a higher level of engagement on the part of the trainee, and that translates to higher retention, all of which results in significantly better returns for your training dollars.

To learn more about the advantages of VR technology as a training tool for your workforce, email us at, or call us at (888)843-9580.

  • We are looking for training partners or organizations who want to step into VR training.

  • VR training modules easily integrate into existing course curriculum.

  • Is your course content situational-based, we can help!